At Thomson Reuters I was involved in 2 site migration projects for their Australia & New Zealand websites, which required content migration from the old Teamsite CMS (HTML/ASP) to Adobe Experience Manager CMS.
I was allocated a set number of product pages to migrate over into new page template layouts set out by the US Global UX team, the content needed to be reworked to fit from the old layouts to new (including product screenshots) – a lot of content required rewriting by marketers and I had to liaise with product trainers to obtain new screenshots for inserting into layouts and laptop mockups. I also gave further advice in how to make content work on the AEM platform for better UX and lead conversions.
Australia pages re-produced to AEM:
New Zealand page re-produced to AEM:
Australia: Before / After – typical product page
Click to view full sizes:
Before:
After:
NZ: Before / After – typical product page
Before:
After: