Thomson Reuters Cleardoc marketers required LinkedIn ad banner assets for their virtual webinar event in AU region. The 2 produced banner sets had alternative layout styles with different titles and CTAs for A/B split testing. The imagery in Style A was reflect diversity in the target audience group and adhere to branding style guidelines for logo and fonts.
LinkedIn samples: 1600 x 900 (event cover), Style A: 1200 x 628, Style B: 1200 x 628